This article was written by guest contributor Luke Smith.
These days, companies in almost every industry are taking advantage of a remote or hybrid workforce. It is a chance to save money on rent and other office related costs, as well as allow the staff to enjoy a better work-life balance. Some critics may not believe that every job can be done remotely, but as technology evolves, it is becoming possible to do anything from home — even set up innovative marketing campaigns.
Marketing professionals can do a lot with the tools that we have today, especially when it comes to virtual meetings and video conferences. Below, we will discuss how remote marketers can continue to be productive from home.
Importance Of Connecting Face To Face
Those who work in marketing will surely realize the many moving parts that go into planning a marketing campaign. You need to create goals, look at the costs and create a budget, spend time determining the target audience and create an engaging message that will catch their attention, and then analyze the results once your campaign is in effect. With so much involved in the process, many marketers may wonder how they can work together while being remote.
If you are a manager of a marketing team, then it all starts by setting expectations for how your team will communicate. It is important to stay in constant communication when everyone works alone, so the team can use tools like email, instant messaging, and phone calls when they have a quick question, or they need to assign a task.
When important topics need to be discussed, then your team should turn to video. There is something about having a team together in a room to come up with the perfect campaign. When everyone is logged on to a video conference, and they have their cameras on, then it is just like you are in the room together, and you can be incredibly productive.
Video conferencing software is also very flexible. For example, even if you have the Starter version of MegaMeeting, you can have up to 20 participants at a time. With that much capacity, you can also include representatives from and communicate with different departments when you need help with your campaign. The ability to bring in someone from accounting or a member of the video marketing team is easy to do, and it is a great way to manage risk by getting the answers you need on the spot without going too far and needing to make a change. Video allows you to continue to have an efficient workflow, even if you aren’t in the office.
Using Video To Your Advantage
There are many other perks of video for your marketing projects, and one of the most significant is that it allows everyone to have a voice. A successful marketing campaign can only succeed if you get input from every person on the team, and when you can see everyone’s face on the screen, you can easily go from person to person to get their feedback.
Another tool that can make your job much easier is the ability to share your screen at any time. This is essential when introducing visual workflows, charts, and important details about your target demographics. This gives you the opportunity to show Kanban boards to display the progress of the project and Gantt charts when you are working on more than one project at a time. Again, doing this all over a video conference is just like looking at a whiteboard in a physical meeting room.
Photo by Jason Goodman on Unsplash
It should be pointed out that while virtual meetings can be incredibly valuable, they must be used properly, or they could lose their luster quickly. For instance, in order to be seen on a video call, there must be good lighting and a professional background that is not distracting to the other members of the team.
Plus, your meetings must be secure. Hackers can gain access to unsecured meetings and eavesdrop on your conversations, so everyone must be assigned a password, and if there is ever a participant that was not invited, they should be removed from the room immediately.
Pair Your Meeting With Marketing Apps
The other great thing about using video services like MegaMeeting, is that there are many unique apps that you can use with the service to make your marketing campaign planning more successful. For instance, you can combine your video with a note-taking app like Evernote to take notes on the spot that the team can share in real-time.
Photo by Rami Al-zayat on Unsplash
You can also add Google Drive and other apps which allow you to seamlessly upload meeting recordings and transcripts so you can review them at a later time. You can also use an app like Google Drive to easily pull up past marketing campaigns and audience information that you have stored, so it can be easily reviewed during the meeting.
Finally, consider adding your project organization software, like Trello or Asana. These apps will allow you to see the status of all tasks and projects at the moment and determine where your campaign is as a whole and take the proper next steps.
As you can see, effective marketing campaigns can be created from a remote workspace, and virtual meetings can make all of the difference. Consider these tips for your next big campaign, and you could see great success.
MegaMeeting solves the biggest challenges of modern video conferencing. For users, it is an all-in-one platform that delivers both video conferencing and webinars in a single, simplified interface. For attendees, it is 100% browser-based, making it highly accessible; joining a meeting is instantaneous from a single click. For enterprises, it is highly customizable, with white-labeling options for a private branded solution. For developers, it is API-driven and easy to integrate.
